FitFlops are a range of toning shoes. The range includes sandals, sneakers, slippers, clogs and winter boots - all of which incorporate a special sole which helps you to tone up your legs and trim down your bottom by walking around as you would be doing anyway throughout the course of your day.
They are the brainchild of Marcia Kilgore, the founder of Bliss Spa products. She found that she didn't have enough time to get to the gym and, rather than just accepting the situation (like most of us would have), she worked in partnership with London South Bank University (LSBU) in the UK to come up with FitFlops.
FitFlops started life as a range of sandals - but due to customer demand, other styles were introduced into the range. They don't look anything like exercise shoes. They are bright, colorful and fashionable - in a smart but casual style. they are also, in comparison with many of the other types of toning shoes available on the market, excellent value for money - especially considering that, because of their non-fitness footwear styling, you can probably wear them in more situations than some other toning shoes.