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nike

Nike has gone from an outfit offering a pair of shoes designed using a waffle maker to one of the leading shoe manufacturers in the world. It all started back in 1971 when Nike founder Phil Knight paired up with University of Oregon track coach Bill Bowerman to create a lightweight pair of running shoes.At the time, Phil Knight was selling shoes for a company called Tiger under the Blue Ribbon Sports label. He and Bowerman worked together to design the first Waffle Trainer, and in 1971 Knight changed the name of the company to Nike. The name was inspired by the Greek goddess of victory. The signature Nike swoosh is a tribute to the winged goddess, who was synonymous with conquest and honor.By the end of the 1970s Nike was a million dollar company with an eye towards the future of sporting goods. As the fitness revolution took shape in the United States, Nike continued to grow and thrive. By the 1990s, Nike had achieved world domination in sporting goods. According a 1996 article in Advertising Age Magazine, Nike's brand-recognition levels were unparalleled, with the swoosh serving as one of the most iconic symbols in the marketplace.Nike shoes are available at most department stores as well as online. Nike offers shoes for just about any sport you can think of, including golf, tennis, basketball, volleyball, track and field, wrestling and many more. Celebrity spokespeople have included everyone from Michael Jordan and John McEnroe to Tiger Woods and Derek Jeter. Some of the most popular shoes include Air Jordans, Air Force Ones, and Nike Dunks.

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